Pinterest is a slow-burn visual search engine, not a social media platform.
It is rapidly becoming the leading way to drive traffic and engagement to where business owners need it to be.
Just ask the 335 million active users each month...
Who log in over 415 million times each month...
"Pinners", are well researched users.
Well researched, aware and ready to sign-up, buy up and head to your website. They are planned, and ready to act...if your product/service or blog isn't sitting in one of their boards of inspiration...you are missing out on some serious business love.
"But how?" I hear you ask...
Well, there is no unicorn chasing required.
Through Pinterest SEO strategies, Rich Pins and keywords, Pinterest can be perfect for your business when nurtured correctly.
If you are a business owner that produces content, memberships, or have course offerings and even e-commerce stores...Pinterest is for you.
Not at all my friend!
Pinterest is now a leading source of revenue for businesses both product and serviced based. "Pinners", are ready users who are seeking a solution, not a 5 second yoga clip.
The question is, can your business afford not to be on Pinterest?
You could continue running the hamster wheel of engagement, making sure you "show up" each day to keep your audience engaged only to disappear down the scrolling black abyss less than 1 hour later...and if that is working for you then good for you!
Have your business content meticulously planned, preened and scheduled to Pin using SEO rich descriptions and Pinterest's latest best practice and aesthetically pleasing Pin designs.
Oh..and your content will last for months...MONTHS!!!
Pinterest is a long term game, that if implemented correctly, can drive organic traffic to your site, exactly where you need them to be, signing up or buying up for exactly what they desire...*Your offering*
But it does require you to be a bit patient when getting started, hence a 3 month commitment for each plan.
The half life of a Pin is 3.5 months
(i.e. it takes a Pin 3.5 months to get 50% of its engagement,
– or in other words, 50% of a Pin’s engagement
will happen 3.5 months from now!).
The half life of a Facebook post is only 90 minutes.
This means that the half-life of a Pinterest Pin is
1,680 times longer than a Facebook post.
Amazing isn't it?
With the perks of having pins that live for months, set and forget does not work and does not bring good Pinterest results.
Nor does spammy, sporadic pinning and actions. So before you go and fill up all of your Pinterest boards with cupcakes and candles...Think again.
It's not hard to see why Pinterest is such an effective marketing tool when over 65% of the population are visual learners...
So why not engage them with the perfect visual search engine?
See answers to some commonly asked Pinterest Business questions below.
If you are ready to utilise Pinterest for your business and have it work for you, then outsourcing your Pinterest management is a powerful tool.
Pinterest SEO and planning WILL enhance your website traffic, WILL improve your search engine ranking and WILL get your audience where you want them to be.
Convinced? View the Pinterest Management plans available and then get in touch to discuss how you can step out of the never ending selfie zone and enjoy a platform doing the work for you, so you can focus on where your time is best spent for your business.